Owning a small business means more than finding a location and hanging up your sign. You need to know where to find great products that you can resell to your customers. If you plan on selling candles, locating a reputable supplier of wholesale candles can be a big boon to your small business.
Name recognition is a big seller to the consumer. If you can offer your customers a name they know and trust they'll be more likely to buy your products. Partnering with a well established manufacturer of wholesale candles will likely help your sales as they will have the expertise and promotional tools available to help you sell their products.
Another important issue to consider is the range of the company's product line. While you don't need to carry everything the company offers, you will want to make sure they have a variety of different types of candles and scents to please the public. Accessories and a steady stream of new items are also important when choosing a supplier of wholesale candles. Customers want to try new things from a name they trust so be sure you can offer it to them.